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BENEVA Rebrand Project

 BENEVA Rebrand Project
Fall 2025
 Digital
 Photoshop | InDesign
 Illustration Strategies

Based on rebranding the mezcal company, Beneva, using motifs from their brand story and where they source their alcohol from. Santiago Maltatan is the World’s Capital Mezcal and where Beneva sources their drink from. Using the spiritual aspects of Mezcal and combining with some patterns from their traditional clothing, I created an illustrative label for the bottle; along with a box that would pair with it.

Bottle label, Box, Tag Design, and Shot Glass Wrap-around were all done by me for my Illustration Strategies class.

BENEVA Label Illustration

BENEVA Box Design

Nakinsia Chocolate Bar

 Nakinsia Chocolate Bar
Spring 2025
 Digital
 IbisXPaint | Illustrator | InDesign
 Color Theory

Based on the concept of ‘Chocolate and I’, where we create a chocolate bar that represents our identity and try to sell it. Going off the agriculture of Oaxaca and using popular fruits, I created a flavor that would pair nicely. The name is based off the Zapotec phrase ‘Nahkin Sia’, which means, ‘How Delicious’.

Chocolate label and additional color variations were designed by me for a Color Theory class.

Starbucks Mexico Tenejapa San Cristobal Rebrand Project

 Starbucks Mexico Tenejapa San Cristobal Rebrand Project
Spring 2025
 Digital
 Illustrator
 Digital Illustration

Based on rebranding one of Starbucks’s coffee blend bags, I chose to use their San Cristobal bag and its primary story and create my own illustrative interpretation. It was based off one of many magical towns in Mexico that is known for their textiles and the women that sell them.

Coffee blend bag illustration was designed by me for a Digital Illustration project.

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Updated 24.10.31